Pre-Production:

Where Great Stories Begin

At Content & Friends, we believe that before an idea comes to life, it needs a strong foundation. Pre-production is that first step where creativity and strategy meet to shape stories aligned with your brand’s purpose.

In this stage, we plan every detail with precision and passion — from concept development to scripting, location scouting, and talent selection. More than organizing, it’s about imagining, anticipating, and building — for advertising or corporate videos — always with transparency, trust, and collaboration.

We work side by side with you, becoming your greatest ally, making the process smooth and efficient. More than a service, we offer constant support so you can feel confident we’re building a story that will connect.

Impact and connect with the brand core

At Content & Friends, we love creating ad campaigns that connect with target audiences through compelling narratives. 

Looking for an ad that captivates, creates recall, and boosts sales? 

Our advertising pre-production services include:

Creative Approach

Creative Approach

We develop concepts aligned with your brand and campaign goals, always keeping your vision at the center.
Look & feel mood board blue

Look & Feel

We define the visual aesthetic that best represents your brand identity for lasting visual impact.
Script-BxT

Scriptwriting

We write scripts that clearly communicate the message and keep viewers engaged from start to finish.
Location Location bodega

Location

We find the perfect setting for the story, combining strategy and creativity to elevate the concept.
Storyboard story Refisal

Storyboarding

We design a detailed storyboard so you can visualize every scene before shooting begins.

Corporate: Inspire and Connect with Your Team

At Content & Friends, we create corporate content that communicates clearly, emotionally, and effectively.

Looking to strengthen company culture and motivate your team? 

Style script Level bxt. steering wheel

Script Style

We adapt the script to your company’s needs, ensuring the message is authentic and aligned with brand identity.
concept & tone-Diana M Jose with plane

Concept & Tone

We define the right narrative and tone to connect with your internal audience and create a positive impact.
Color composition-Bee pool monitor

Color Composition

We apply color psychology to amplify the emotional tone and enhance brand harmony.
Location or studio-Studio silhouettes

Location or Studio

We find the ideal setting that’s both efficient and creative.

Ready to create audiovisual content that truly connects?

We want to co-create our next piece of content.

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