Content & Friends Methodology
At Content & Friends, we approach each project with our own methodology that combines creativity, strategy, and a passion for storytelling.
Our approach focuses on collaboration, transparency, and careful planning of each process—from pre-production to the final content—to ensure every production exceeds our clients’ expectations.
Here are the 5 steps to transform your vision into impactful and memorable audiovisual content:
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Step
Our goal
Together We Will
01
Immersion:
We understand the content approach you need.
Deeply understand your brand, objectives, target audience, and the essence of your message.
- Briefing meetings to hear your ideas and needs.
- Research on your brand, sector, and competitors.
- Analysis of your target audience and their preferences.
02
Ideation:
We activate our creativity.
Generate innovative ideas and creative strategies aligned with your vision and goals.
- Brainstorming with our multidisciplinary team.
- Development of creative concepts and original narratives.
- Exploration of different visual and sound styles.
03
Planning:
We design the roadmap.
Organize every detail of the production, optimizing resources and ensuring process efficiency.
- Creation of schedules and budgets.
- Selection of locations, talent, and technical teams.
- Design of storyboards and shooting plan.
04
Production:
We bring stories to life.
Carry out the shoot or content creation based on the agreed plan.
- Direction or supervision of the shoot.
- Teamwork with experienced talent and technicians.
- Quality control at every stage of the process.
05
Post-Production
We perfect every detail.
Adjust audiovisual material, optimizing it for different platforms.
- Editing, color correction, and video finishing.
- Audio mixing and mastering.
- Motion graphics and animation design (when applicable).
Content & Friends is guided by our values:
and it shows in every project.
and original solutions.
and reliable relationships.
to achieve the best results.
results that meet international standards.
Passion
We are passionate about what we do and what we pass on on each project.
Trust
We build relationships transparent and reliable.
Creativity
We seek solutions that are innovative and original.
Collaboration
We work as a team to achieve the best results.
Commitment
We take care of every detail to achieve a result with international standards.