Corporate

Concept & Tone: Communication That Inspires and Connects

At Content & Friends, we understand that internal communication is not just about transmitting information — it’s about creating genuine connections within the team. Defining the right concept and tone is key to ensuring that messages generate engagement, motivation, and a sense of belonging among the people who make up your company.

How do we find the perfect concept and tone for your corporate video:

We start by understanding what you want to achieve through your brand’s internal communication: do you want to share updates? Motivate your team? Strengthen corporate culture? Encourage collaboration? Provide training or deliver an educational experience?
Based on your team’s profile — their interests, needs, and communication preferences.
We create a creative concept that guides the narrative and visual style of the audiovisual pieces, ensuring coherence and consistency in the message.
We choose the communicative tone that best fits the message and target audience (formal, informal, approachable, motivational, etc.).
We share examples of how the concept and tone would be applied according to the different content formats you need.

What will we achieve?

A creative concept to guide internal communication: We find the central idea that unifies messages in a coherent way.

A tone of voice that connects with your team: We ensure internal communication is authentic, approachable, and motivating.

Consistency across all channels: We maintain the same concept and tone across all content formats you need.

Flexibility and adaptability: We adapt to the specific needs of your company and the evolution of your corporate culture.

What types of concepts and tones can we develop for your corporate video?

Inspiration and leadership: To convey the company’s vision, motivate the team, and encourage leadership.

Collaboration and teamwork: To promote cooperation, idea sharing, and the building of a strong team.

Innovation and creativity: To boost creativity, encourage the search for new solutions, and support adaptability to change.

Recognition and celebration: To acknowledge team members’ achievements, celebrate goals reached together, and foster a positive work environment.

Transparency and trust: To communicate relevant information clearly and honestly, building trust with your team.

With a well-defined concept and tone, your corporate video will:

01

Be more effective

Communicate key messages with clarity and precision.

02

Generate greater engagement:

Connect with your team and encourage their active participation.

03

Strengthen corporate culture

Reflect the company's values and reinforce the sense of belonging.

04

It will enhance the company’s image

Projecting trustworthy and professional communication.

Ready to create a corporate video that truly connects?
We want to find the perfect concept and tone for our corporate video.
Contact us
Instagram Linkedin